Corporate and Brand Identity

Corporate identity is concerned with the visual aspect of a company’s presence which can be created by modernizing the various visual aspects of the company like logo, graphic designs and collateral. A company’s corporate identity supplements its vision, core values and beliefs. Brand identity is the total proposition that a company makes to consumers through its product(s) and/or service(s) which consists of various features, elements, attributes, qualities and benefits. Customers tend to recognize a brand more quickly than the company responsible for creating it because they often relate more to the brand as a product or service. Hence, brand identity is the position that a company occupies in its customers’ minds.

Technotery believes that corporate identity is any business’ visual foundation and at the same time brands help businesses standout.

Technotery will help your business distinguish itself with a unique image and gain competitive advantage by creating an enduring image of itself as a company as well as its products or services as brands on your target audience.

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